Subtle Visual Design Tweaks

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Posted 17 February 2012 10:19

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Why make minor design changes?

Every now and then we like to take a step back, review things and try things out.

Sometimes we get too caught up in the code and adding/improving functionality, that the visual design gets a little left behind; so we are going through an excercise now of reviewing each page and seeing how we can make them more awesome.

The first step to this process is to look at the overall website and see what minor changes we can make (quick wins). So after a bit of thinking, we decided to implement these changes, which although are quite minor; we think have freshened up the site quite a bit.

Changes made

Removed the ‘Home’ link from the top navigation menu

You can still get to the home page by clicking on the GetMeCooking logo

Replaced the ‘Contact’ link in the top navigation menu with the ‘blog’ link

We wanted to promote our blog a little as it's not something that people would actively seek.

We removed the contact link simply to keep the navigation menu clean and clutter-free, The contact link is dotted around our site anyway, plus we think visitors will look for it in our footer if they want to contact us.

Added a gap between the main content section and the top navigation menu

This makes the site look more modern and less 'boxy'

Added a solid grey background colour

This makes the main content area stand out, to be more prominent and readable.

Replaced square corners with rounded corners to most sections around the site

This makes the site look softer, fresher and more modern.

Next Steps

We are in the process of reviewing the main pages of the site to see how people use them and seeing how we can make them easier to use.

In some cases, functionality has overtaken design, for example registered users now have a number of actions that they can perform on a recipe e.g.:

  • 'Like' on facebook
  • Tweet
  • Print
  • E-mail
  • Add to recipe box
  • Add a note
  • View comments
  • Add a new photograph

but these options are a little tucked away, so are easily missed or misunderstood. We need to enhance the design to make things clearer, easier and more fun to use.

Suggestions?

We have a lot of work to do on the design, which is why we are looking for a website designer.

Is there anything you find hard to do, find or read on the site? Let us know.

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  1. Select the number 2 to prove that you are a cook, not a robot