A new visual design for GetMeCooking (and PlateJobs)!

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Posted 27 November 2012 00:45

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It was actually a few months ago now, since we moved to a new visual design for GetMeCooking. Did you notice?

Old design:

GetMeCooking original visual design.

New design:

GetMeCooking new visual design.

It isn’t vastly different in structure from the previous design, but there is a stark difference if you see them side by side.

We wanted a design to present the information on the site in an obvious manner, whilst remaining clear and easy to use. This isn’t easy as recipe sites are quite complex in their nature due to the amount of information needed to display to the reader.

Job sites share this issue of complexity. When searching for a job, you have a very specific list of criteria in mind, so you want to find a job really by filtering out lots of possibilities first. Then you need to have an easy way to manage the jobs that you’ve applied for (or in the case of a recruiter, jobs that you have posted).

When creating a job site (PlateJobs), we used 99designs to get a series of templates for pages that we knew we wanted. As you can see from the design brief and the resulting screenshots, we knew what we wanted in terms of content and a rough idea of how to structure it – and the designers came up with great suggestions on how to put it all together in a package that was pleasing on the eye. In the end, one design really stood out for us and we went with it. The design was loosely based on the original GetMeCooking design, which was great as we were able to retro-change the GetMeCooking design to match PlateJobs.

PlateJobs design:

PlateJobs new design.

The main differentiator between the two sites (GetMeCooking and PlateJobs) is the use of logo and text colour. We think this is a good thing because it provides consistency across our sites, whilst still providing a strong identity.

We will be updating the fonts used on the sites – this is a lot harder than it sounds. We want to use a font that is very easy to read on-screen, scales well, fits in with our theme, works well on all browsers and shows fractions as font values.

What do you think of the new look? Is it easy to use, easy to read and easy to find what you want?

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  1. Select the number 2 to prove that you are a cook, not a robot