Tired of getting take-away food and ready-made meals every weekend, Kevin and Paul decided to look on the internet for recipes we could make at home. We couldn’t find any website that had a photograph for every recipe, so we didn’t have confidence and limited understanding on how many of the recipes would end up when made.
Then we found food blogs. Food bloggers were passionate about producing amazing recipes, but they presented them in inconsistent (often hard to read) formats, on blogs without indexes; so it was difficult or time-consuming to view all their recipes, or even find a specific type of recipe on their blog.
So we decided to develop a recipe website which was faster, cleaner, easier to use and relevant to individuals, with more features than any other website; as well as a recipe plugin for WordPress which would aid food bloggers organise their own blogs and optionally share their recipes with our website.
The result is www.getmecooking.com – which is an ideal mix of a website that is technically and functionally leading edge, along with recipes from food bloggers – who have a real passion for food and food photography.
Now, we can find recipes easily, see what they should look like when made, follow a simple set of instructions and even upload our own photographs of the finished recipe. We have made it possible to find and make a good recipe with little or no cooking experience.
The aim of the GetMeCooking website is to make it quick and easy for people to find, try and share recipes that are relevant to the individual.
Most of our recipes are from food bloggers, submitted to us via a recipe plugin for WordPress that we developed.
The website allows users to find and share recipes that they want, while doing lots of clever things in the background. Examples of this are:
- Only showing recipes that include ingredients that a user likes (or is not intolerant or allergic to) in the search results
- Displaying recipes in the measuring format that they are used to (we convert the ingredient measurements for you)
- Providing easy access to additional information about ingredients
As well as simply listing and cooking recipes, we would like to help educate people to learn more about the ingredients that go into recipes, as well as the various different ways of cooking them.
Recipe plugin for WordPress
Food bloggers are passionate about producing high quality recipes with very good photographs and easy to follow instructions – this is exactly what we want on our website.
So we created a plugin that food bloggers would want to use – something that would:
- Enhance the presentation and quality of recipes on their food blogs
- Provide additional functionality (such as dynamic recipe print, slideshows and recipe indexes)
- Handle recipe specific SEO for them in order to provide better exposure and more traffic from search engines such as Bing, Google and Yahoo
- Provide additional inbound links and more exposure from external resources
With the plugin, food bloggers get a whole host of features that just aren’t possible without the use of a plugin, plus they get the opportunity to optionally send their recipes to www.getmecooking.com where they will have a link back to the original blog. There will also be links back from the blogger’s user profile on GetMeCooking and the GetMeCooking food blog directory. As well as inbound links, there are additional functional benefits of being integrated with the GetMeCooking website, as well as a number of additional promotional features, which will help lead to an increase of inbound visitors.
GetMeCooking was originally intended to be a website for recipes, its main aim wasn’t to make money (although that is a long-term aim). So we needed something that would complement GetMeCooking, but also be quite quick to set up, simple to maintain and revenue generating. So we looked at several possibilities and finally decided to concentrate on creating a recruitment site for the food service industry.
We couldn’t find any good recruitment websites, yet people were still willing to pay money to have their adverts hosted on sites that gave little information, were poorly laid out, were hard for candidates to use and offered little or no ‘intelligent’ functionality.
We knew we could do better…
So we are in the process of creating a recruitment website that will be easy to use and user centric (both for the recruiters and for the candidates).
We are developing www.platejobs.com – it will be very basic at first, but we will quickly add more features to it.
Both have a strong background in IT (programming and system administration), as well as big appetites. Unable to find a cooking resource on the Internet that they liked, they decided to make one!
View the contact page
|Owners||Kevin Richardson & Paul Richardson|
Cryptic Seed Ltd
31 France Furlong
|Telephone||+44 (0)7779 126249|